15 Jan Influencer Marketing | Business Benefits
What is influencer marketing?
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
Here are some influencer marketing trends that you can embrace for your business
Influencers are highly sought-after on social media platforms. We are witnessing the rise of accounts, both male, and female, with thousands of followers. At the same time, more and more businesses decide to include influencer marketing into their strategy and they’re looking for influencers who will promote their products or services. Higher demand for social media personalities also increased the value of their services.
Most influencers deal with same things, brands approach them on a daily basis and they want to establish collaboration based on mutual benefit.
KPI and ROI
You can track both ROI and KPI through an understanding of relevant metrics tools for each campaign and detailed analysis of results. We can also expect the development of new software and influencer marketing platforms that make this process significantly easier with growing need for precise measurements. An influencer marketing case study that examined the impact of the strategy at Coachella Music and Arts festival showed that brands were able to reach tens of millions of people and increase engagement by monitoring total audience, likes, hashtags, and comments. Basically, you should focus on an in-depth analysis of the campaigns’ performance.
The Influence of Video Marketing
People are tired of identical posts they see online – heavily processed images in Photoshop portraying a seemingly perfect-looking man or woman and sending the illusion of a perfect life. They want something real and videos make it happen. Video content eliminates generic communication, requires less manipulation and it’s more engaging.
Probably the biggest influencer marketing trends in is the use of video content on both account’s timeline and stories sections. Evidence shows that video can be twice as effective in driving sales as text-based content so strive to post this type of content regularly.
Improved Search rank
Influencer campaigns have the tremendous potential to improve search rank of just about any business, but it’s important to explore all options and types of influencers. We can classify influencers into three groups: mega-influencers (usually celebrities), macro-influencers, and micro-influencers.
Besides combining mega-, macro-, and micro-influencers, companies will also merge other word-of-mouth strategies like referral programs, advocacy, and loyalty. Your campaign isn’t just a mere promotion any longer but aim to build an experience and emotional connection between your company and target audience.
Instagram | The Influencers Tool
Instagram is one of the most popular networks for influencer marketing efforts and in 2018, it will rise even more. In September 2017, Instagram announced they reached a milestone of 800 million users, up from 100 million in April. Next year, the platform is set to exceed one billion users!
“While it will pay off to be a part of this large industry, focus on establishing meaningful relationships with influencers to stand out in the crowd.”
Influencer marketing keeps growing each year, but trends change, a combination of different types of influencers will dominate along with the use of video content. Ensure that you Implement different influence marketing tools to monitor different aspects of posts and campaigns in order to adjust your marketing strategy.