28 May How to Maximize Business on Twitter
Twitter is a social media and online news platform where people communicate in short messages – up to 240 characters long – called tweets. Founded in 2006, Twitter is now one of the top websites in the world.
To Maximize Business on Twitter, there are numerous ways to use social media to harness and grow your business, Twitter is one of them, If used correctly, Twitter can be a great marketing tool for your business. Before using Twitter to help your business, here’s everything you need to know.
Setting Up Twitter for Business
There are five parts to a Twitter profile – your Twitter handle, profile picture, bio, header image and pinned tweet. All these elements should work cohesively to create an accurate representation of your business.
Your username, or Twitter handle, is your @name and is your identifier on Twitter. It can have up to 15 characters. It should help people find your business easily. Your profile photo should visually represent your business and brand. Your profile photo is displayed on your profile and is the icon displayed in every tweet you post
Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses and new people.
Here are some ways you can leverage Twitter:
- Discover what’s happening right now
Twitter gives you access to what’s going on in your industry, community, and around the world at that very moment. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
- Grow your brand awareness
Increase your impact by using Twitter to regularly communicate with your followers and attract new followers. Extend your reach even further with Twitter Ads.
- Provide timely customer service
People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 85% of SMB Twitter users said that it’s important that businesses provide customer support on Twitter. Use Twitter’s customer service features to quickly and easily respond to people. That will help you develop a good reputation and strong relationships with customers.
- Connect with potential customers, brand advocates, and influencers
Twitter allows you to follow and interact with people outside of your personal network and discover new circles that you never knew existed. Use Twitter to join, or even start, discussions with influencers and industry experts to raise your profile and build valuable connections.
Learn the Common Popular Techniques & Terminology
- Tweet – A Tweet is an update posted on Twitter. It can contain text, photos, links, GIFs, and videos.
- Reply – Click ‘reply’ to respond to a Tweet. Replying to a Tweet shows that you’re listening and engaged in the topic.
- Retweet – A Retweet shares someone else’s Tweet with the people who follow you. Click the “Retweet” button twice to share the Tweet as is. Or click once and add a comment to give the Retweet context, which is a “Quote Tweet”.
- Like – A like is a simple way to positively acknowledge a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to like a Tweet and the author will see that you appreciate it.
- Hashtag – A hashtag is any word, or phrase without spaces, beginning with the “#” symbol. People add hashtags to Tweets to link all the content related to a given topic. Click on a hashtag to go directly to the search results for that term. Hashtags that become very popular are often “Trending Topics”.
- Mention – Bring a Tweet to another person’s attention by including their @name in your message. You could use it to ask someone a question, to thank them, or simply to highlight a piece of content. Use can also Direct Message Tweets directly to people on Twitter.